How it all began

Hi, my name is Warwick Bashford. I was born in Johannesburg, South Africa, in 1967. I grew up in the suburbs of Sandton City, now an affluent area situated within the Johannesburg Municipality, Gauteng, South Africa. 

Ever since I was little, I had a lot of hobbies and played many sports. Tennis was my favorite! In 1980 my parents immigrated to the United Kingdom to follow a family dream.

I quickly improved, enjoying junior success as a former British Schools National Champion & later competed on the ATP tour. At the early age of 19, I was forced to retire prematurely from professional competition due to years of consistent back problems. Warned by doctors that if I continued to pursue tennis as a professional player, I would end up in a wheelchair and was advised to hang up my racket & dreams.

With an unparalleled desire to succeed, I was not prepared to give up and spent the the following years traveling & learning from the likes of the late Harry Hopman, Nick Bollettieri, Robert Lansdorp and Jean Claude Labout. I was determined to learn where things went wrong on my path to greatness and have since devoted my life helping tennis players around the world avoid making the same mistakes.

It was in Paris, France where I spent 18 years honing my tennis coaching skills, learning from one the worlds best tennis organizations and coaches. I have been privileged to advise and coach elite athletes and coaches including, Michael Chang, Marcos Baghdatis, Amelie Mauresmo and Sandrine Testud.

What began as a commitment to helping individuals improve their performance, has grown into transforming the qualities of people’s lives, whether it is peak performance athletes, coaches, world class entertainers, CEO’s, businesses, teachers and parents.

Whether teaching tennis or life skills coaching, I have been blessed with the opportunity to impact people and make a difference in their lives. For me, it is all about giving back and have since devoted my time to community, working with kids who might never have the opportunity to work and train with an elite coach.

Former ATP & WTA tour coach, member and certified professional tennis coach of the PTR. (Professional Tennis Registry for International tennis coaches – USA & France)